Grand Scale Cinema, Elite Gaming: Sony 75″ X90L BRAVIA XR Full Array 4K HDR TV
Transform your living room into a premium private theater and competitive gaming arena with the Sony XR-75X90L. By matching a colossal 75-inch canvas with a high-density Full Array LED backlight and Sony’s flagship Cognitive Processor XR™, this television replicates how humans naturally see and hear. Experience jaw-dropping depth, sharp details, and intense contrast framed within a sleek, minimalist aluminum bezel.
🚀 Key Features
Exclusive Features for PlayStation® 5
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Auto HDR Tone Mapping: The X90L instantly recognizes your PS5® during initial setup and self-calibrates the optimal HDR settings. Reveal critical details in high-contrast scenes—allowing you to spot hidden enemies in deep shadows or see clearly through blinding sunbeams.
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Auto Genre Picture Mode: The TV automatically shifts into Game Mode when you boot up your console to minimize input lag and maximize responsiveness, then seamlessly switches back to Standard Mode when you open streaming apps.
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On-Screen Game Menu: Tap into a dedicated gaming dashboard during play to toggle crosshairs, manage motion blur reduction, or adjust screen boundaries instantly.
Full Array LED Precision & XR Contrast Booster 10
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Localized Contrast Controls: Unlike standard edge-lit TVs, the X90L features a full grid of LEDs directly behind the massive 75-inch panel. These zones are dynamically lit or dimmed in real time to deliver exceptionally deep blacks and brilliant highlights side-by-side.
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XR Contrast Booster 10: By balancing light output across the entire screen, this technology amplifies peak brightness in radiant scenes while maintaining absolute darkness in shadows, virtually eliminating distracting light “blooming.”
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XR Triluminos Pro: Access a vast spectrum of over a billion real-world colors. The X90L retains saturation and accurate shade gradations even under high brightness, rendering lifelike skin tones and natural landscapes.
Driven by the Cognitive Processor XR™
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Human-Centric Processing: The World’s first cognitive television brain cross-analyzes hundreds of thousands of visual elements simultaneously. It identifies the human focal point on screen (like an actor’s face or a speeding car) and instantly enhances detail and depth for an organic, three-dimensional view.
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XR 4K Upscaling & XR Clear Image: Reclaim lost textures from standard HD streaming or cable broadcasts. Advanced noise reduction and zone-based pixel smoothing upconvert lower-resolution content to sharp, clean near-4K clarity.
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XR Motion Clarity: Perfect for live sports and high-octane action. This technology prevents blur and judder by analyzing moving objects across successive frames, keeping the picture fluid and crisp without sacrificing overall brightness.
Sound and Picture in Perfect Harmony
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Acoustic Multi-Audio™: Sound comes from the screen, not beneath it. Positioning tweeters on the sides of the frame ensure that audio precisely tracks the on-screen action across the giant 75-inch canvas.
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XR Surround Sound & Dolby Atmos®: The intelligent processor upmixes traditional 2-channel audio into a simulated 5.1.2-channel spatial sound dome, wrapping you in multi-dimensional audio out of the box.
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Acoustic Center Sync: Pair the X90L with a compatible Sony soundbar to transform the TV itself into the dedicated center channel for crystal-clear dialogue and an expanded front soundstage.
Endless Entertainment via Google TV
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All Your Apps in One Place: Google TV organizes 700,000+ movies, episodes, and live TV channels from apps like Netflix, Prime Video, Disney+, and Apple TV into a personalized dashboard tailored to your habits.
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Hands-Free Google Assistant: Control your entertainment with your voice. Just say “Hey Google” to find specific titles, dim smart home lights, or turn down the volume.
📋 Technical Specifications
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Model Number: XR-75X90L
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Screen Size: 75 Inch (74.5″ diagonally)
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Display Technology: Full Array LED (Local Dimming)
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Resolution: 4K Ultra HD ($3840 \times 2160$)
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Processor: Cognitive Processor XR™
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HDR Format Support: Dolby Vision, HDR10, HLG
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Refresh Rate: 120Hz Native
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HDMI Ports: 4x HDMI (including HDMI 2.1 features: 4K/120, VRR, ALLM)
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Audio Setup: Acoustic Multi-Audio, 30W Total Output, Dolby Atmos, DTS Digital Surround
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Smart Ecosystem: Google TV, Apple HomeKit/AirPlay 2, Amazon Alexa compatible
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Design: Seamless Edge Slim Aluminum Bezel (Dark Silver)
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Stand Versatility: 2-Way Multi-Position Stand (Standard low-profile or elevated for a soundbar)
📦 What’s In The Box?
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Sony BRAVIA XR 75″ X90L Full Array LED TV
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Premium Smart Remote Control (with batteries)
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Dual-Position Premium Metal TV Stand Legs
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AC Power Cord & Quick Setup Manual










