Cognitive Brilliance, Intense Contrast: Sony 65″ X90L BRAVIA XR Full Array 4K HDR TV
Experience entertainment exactly as the creators intended with the Sony XR-65X90L. By combining a high-density Full Array LED backlight with Sony’s elite Cognitive Processor XR™, this television replicates how humans naturally see and hear. Witness lifelike depth, phenomenal shadow detail, and intense brightness, all framed in a premium, minimalist aluminum bezel design.
🚀 Key Features
Full Array LED Precision & XR Contrast Booster 10
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Localized Contrast Controls: Unlike standard edge-lit TVs, the X90L features a full grid of LEDs directly behind the screen. These zones are dynamically lit or dimmed in real time, delivering exceptionally deep blacks and brilliant highlights side-by-side.
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XR Contrast Booster 10: By balancing light output across the entire panel, this technology amplifies peak brightness in radiant scenes while maintaining absolute darkness in shadows, eliminating distracting light “blooming.”
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XR Triluminos Pro: Access a vast spectrum of over a billion real-world colors. The X90L retains saturation and accurate shade gradations even under high brightness, rendering lifelike skin tones and natural landscapes.
Driven by the Cognitive Processor XR™
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Human-Centric Processing: The World’s first cognitive television brain cross-analyzes hundreds of thousands of visual elements simultaneously. It identifies the human focal point on screen (like an actor’s face or a speeding car) and instantly enhances detail and depth for an organic, three-dimensional view.
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XR 4K Upscaling & XR Clear Image: Reclaim lost textures from standard HD streaming or cable broadcasts. Advanced noise reduction and zone-based pixel smoothing upconvert lower-resolution content to sharp, clean near-4K clarity.
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XR Motion Clarity: Perfect for live sports and high-octane action. This technology prevents blur and judder by analyzing moving objects across successive frames, keeping the picture fluid and crisp without sacrificing overall brightness.
Sound and Picture in Perfect Harmony
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Acoustic Multi-Audio™: Sound comes from the screen, not beneath it. Positioning tweeters on the sides of the frame ensure that audio precisely tracks the on-screen action. If a character speaks from the left side of the screen, that’s exactly where you’ll hear it.
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XR Surround Sound & Dolby Atmos®: The intelligent processor upmixes traditional 2-channel audio into a simulated 5.1.2-channel spatial sound dome, wrapping you in multi-dimensional audio out of the box.
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Acoustic Center Sync: Pair the X90L with a compatible Sony soundbar to transform the TV itself into the dedicated center channel for crystal-clear dialogue and an expanded front soundstage.
Perfect for PlayStation® 5 & Next-Gen Gaming
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Exclusive PS5® Features: Lock in optimal performance immediately with Auto HDR Tone Mapping and Auto Genre Picture Mode, which self-calibrate optimal brightness, contrast, and response times when your console boots up.
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HDMI 2.1 Full Capabilities: Play your favorite competitive titles with the edge you need, supporting 4K/120fps, Variable Refresh Rate (VRR), and Auto Low Latency Mode (ALLM).
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On-Screen Game Menu: Access a quick-toggle overlay during gameplay to turn on crosshairs, manage motion blur reduction, or adjust screen boundaries instantly.
Endless Entertainment via Google TV
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All Your Apps in One Place: Google TV organizes 700,000+ movies, episodes, and live TV channels from apps like Netflix, Prime Video, Disney+, and Apple TV into a personalized dashboard tailored to your habits.
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Hands-Free Google Assistant: Control your entertainment with your voice. Just say “Hey Google” to find specific titles, dim smart home lights, or turn down the volume.
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AirPlay 2 & Chromecast: Effortlessly cast videos, pictures, or music directly from your iOS, macOS, or Android devices to the 65-inch screen.
📋 Technical Specifications
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Model Number: XR-65X90L (2023 Series)
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Screen Size: 65 Inch (64.5″ diagonally)
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Display Technology: Full Array LED (Local Dimming)
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Resolution: 4K Ultra HD ($3840 \times 2160$)
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Processor: Cognitive Processor XR™
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HDR Format Support: Dolby Vision, HDR10, HLG
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Refresh Rate: 120Hz Native
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Audio Setup: Acoustic Multi-Audio, 30W Total Output, Dolby Atmos, DTS Digital Surround
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Smart Ecosystem: Google TV, Apple HomeKit/AirPlay 2, Amazon Alexa compatible
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Design: Seamless Edge Slim Aluminum Bezel (Dark Silver)
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Stand Versatility: 2-Way Multi-Position Stand (Standard low-profile or elevated for a soundbar)
📦 What’s In The Box?
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Sony BRAVIA XR 65″ X90L Full Array LED TV
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Premium Smart Remote Control (with batteries)
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Dual-Position Premium Metal TV Stand Legs
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AC Power Cord & Quick Setup Manual
